Brand System

Official logos, colors, and type for every atLocal deliverable.

AI tools and collaborators: read /START_HERE.md before making anything branded. It holds every rule and value. Don't infer the brand from any website.

Colors

Midnight Focus#24125F · Pantone 273 C

Royal Vision#2F2A95 · Pantone 2370 C

Ruby Drive#BC204B · Pantone 7636 C

Blush Glow#FF808B · Pantone 177 C

Soft Bloom#FFB1BB · Pantone 176 C

Velvet White#F7F5F5

Whisper White#FFFFFF

Icon gradient#FF808B → #BC204B

Brand gradient#DF4661 → #2F2A95

Logo

Primary · SVG · PNG

Two-Color Light · SVG · PNG

One-Color Light · SVG · PNG

One-Color Dark · SVG · PNG

Every version, with and without the tagline, is listed in START_HERE.md.

Glyph

Type

Poppins SemiBold for headings, Poppins Regular for body, and Yeseva One for emphasis words only.

Files

START_HERE.md: the rules
tokens.json: every value, machine-readable
atlocal.css: CSS custom properties